Lemon Drop Shoppe Opens in Johns Creek
Goal: boutique-quality goods at lower prices.
The Alpharetta boutique Lemon Drop Shoppe has just opened a second store in Johns Creek.
“It’s a lifestyle boutique,” said David Wolfe of Cumming, owner of the Alpharetta and Johns Creek stores. “We carry a myriad of products — clothing, jewelry, home décor items, gourmet food, gourmet drinks, skin care.”
Wolfe opened the Alpharetta location in October and opened the Johns Creek store in early November. When asked how the Lemon Drop Shoppe began, he said he already owned First Team Georgia Realty and wanted to provide his clients with additional services. He decided to set up the Lemon Drop Shoppe in May, looking for vendors and researching other boutiques. He wanted to create a store that had the high quality of a boutique but at affordable prices.
The Lemon Drop Shoppe carries everything from $14.95 blouses to items also selling at Nordstrom, Saks Fifth Avenue and Neiman Marcus. However, since the store does not have the high overhead of a big-box competitor, it can sell goods at more reasonable prices.
While describing his business, Wolfe opened a box to reveal several necklaces made of Czech crystal, amethyst and sapphires. He said he did a lot of research into jewelry, ultimately hand-selecting five different lines made in Atlanta out of hundreds if not thousands of local artisans.
“It’s top notch,” he said. “Absolutely top notch. We don’t do any plastic. All of these are real stones.”
As far as clothes are concerned, he carries brands like Love Token, which is sold in Neiman Marcus, as well as Elan.
“We don’t reorder,” he said. “Once we sell out a particular style, it’s gone. We keep our inventory fresh.”
Business at the Alpharetta store was going well. Wolfe learned there are few boutiques outside of the Perimeter, so he decided to expand. He found a location in the Douglas Road shopping center housing Kosmo Gastro Pub. Due to the restaurant’s popularity, it was the perfect location.
Although the Johns Creek store has not been open long and there has been no marketing, business so far is good. Johns Creek visitors offer the same feedback Alpharetta visitors do. Both stores carry the same types of clothing, but different styles. This is even more pronounced with the artisanal jewelry, each of which is one of a kind.
“Basically, it doubles the inventory for our customers,” he said.
In addition to selling boutique products to consumers, the Lemon Drop Shoppe has wine on hand for customers at both stores. Wolfe got the idea from upscale hair salons, to generate a cozy feel. Wolfe said customers from California and New York say this reminds them of stores back home.
Those interested in finding out more about the Johns Creek store can visit its Facebook page.