Editor's note: Above video commercial produced by Inchin's.
JOHNS CREEK - Inchin’s Bamboo Garden on State Bridge Road is revamping many aspects of its business in order to stay fresh.
Managing Partner Kaushik Patel, whose company Alpharetta Hospitality includes Inchin’s as well as nearby Tadka, described how the business began with a single restaurant in Duluth in 2003. The restaurant served Indian Chinese cuisine — the sort of Chinese food one gets in India.
“It’s more toward the Indian palate, it’s more spicy,” he said. “It’s something that nobody has in this country.”
Both the restaurant’s food and furnishings have an international flavor. The noodles are imported from Vietnam, the sauces from Vietnam and India, the crockery from Indonesia, the décor from China and many of the paper goods from India.
People loved the food and Patel began franchising. There are Inchin’s locations in six cities with new locations slated for five more. Patel eventually relocated the Duluth restaurant to Johns Creek in 2008.
In order to remain current, Patel is making some changes.
“We’ve been in the business seven to eight years,” he said. “It’s time to evolve.”
The restaurant will begin serving Thai food in order to become more pan-Asian. Patel said after Chinese food, Thai is the most popular Asian cuisine. When one visits a Thai restaurant, one sees growing numbers of Indian and white customers.
The restaurant’s sauces are also changing. For the last three years, the restaurant has featured three sauces imported from Vietnam — chili garlic, sweet chili and light soya. These sauces will be replaced with six new sauces imported from India. In addition to different types of sweet chili, chili garlic and soya sauce, there will be red and green chili sauces, Momo sauce and Kasundi mustard for cooking.
“This is something new,” he said. “We’ve just placed an order.”
Over the next few months, a new line of drinks imported from Thailand will be marketed until the Inchin’s name. These will be soft drinks, but they will be more fruit-based. Patel said these are not the sort of drinks seen in the United States — Thailand is a major source of exotic fruits and vegetables.
Patel said many restaurants are seeking to expand their drink options in the wake of Starbucks. McDonalds specifically has entered the coffee and smoothie market. The new drinks will be sold through the restaurant.
This would not be Inchin’s first time creating its own product line. Patel said two or three years ago, the restaurant’s vendors could not keep up its demand for noodles, so he went to China and Vietnam to find a factory to work with directly. This factory now produces Inchin’s proprietary noodles, which are vegetarian, eggless and, unlike 99 percent of noodles, are baked rather than fried.